Digital Content, Event Management, Marketing, Public Relations, Sponsorship

CGU’s Move In May – Celebrity Ambassadors Stand Up for Equality


Client: Stand Up Events

Marketing, Public Relations, Digital Content


Stand Up Events’ Angie Greene has been asking the tough questions within the sporting world over the past year since launching her dedicated not-for-profit Stand Up Events to challenge discrimination against the lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ) community in sport.

Since then, Greene’s calls have not gone unanswered – with 30 committed Sporting and Celebrity Ambassadors, along with a growing list of organisations including Collingwood, Essendon and North Melbourne Football Clubs, Jaggad Apparel, Grill’dJayco, Mitchelton Wines, City of Melbourne, Five Creative, Oliver & York Public Affairs and most significantly, Insurer CGU, signing up to support Stand Up Events’ inaugural fundraising and awareness event, Move in May.

Move In May is a 4km or 8km walk or run taking place around Melbourne’s Botanical Gardens Tan Track on Sunday 22 May, 2016. The ticketed event aims to not only raise funds to support the activation of positive Stand Up Events educational and equality programs in community clubs, but also acts as an important visual representation of support behind the message that there is no place for discrimination against the LGBTIQ community in sport or society in general.

Overwhelmed by the support of the Stand Up Events message to date, Greene says Move In May will be the key turning point for the cause, bringing not only important funding for the rollout of the educational programs but will also act as a strong public message of support for this important issue facing our sporting culture.

“We know that inequality exists within our Australian sporting culture,” said Greene. “Move in May is about coming together and demonstrating the significant amount of support that exists in our community for the important message of equality.”

“When we put our runners on for Move In May we are saying there is zero room for discrimination. We are saying there is zero room for anything other than acceptance for diversity. And we are saying there is zero room for exclusion. This is because Move In May is about people who are standing up and saying I will fight against LGBTIQ discrimination in sport and society and I will proudly walk or run alongside our Move In May Ambassadors and the greater community – rainbow or otherwise – to fight the fight,” said Greene.

“Sport is the backbone of our national identity and events such as Move in May will help the LGBTIQ community gain greater acceptance and inclusion,” said Greene. “The event coincides with International Day against Homophobia and Transphobia (IDAHOT – May 17th) and is an event for everyone that believes in equality,” she said.

will be held on Sunday, 22 May 2016 and is expected to attract more than 5000 participants. The event will be held in Melbourne, around Botanical Gardens. Tickets available at www.standupevents.com.au


About Angie Greene, Stand Up Events

Angie Greene founded Stand Up Events in January 2015 following a lifetime of involvement in sport and a family with a long line of sporting achievements. Greene’s Grandfather, Frank Sedgman, won 22 Grand Slam titles, five of which were singles titles and is a member of the international tennis hall of fame. Her father, Russell Greene, was a three time premiership player with the Hawthorn FC with a 304 game career and also is in the Hawthorn Hall of Fame. Angie’s older brother Steven played for Hawthorn while her younger brother Brent was an athletic champion throughout high school.

Stand Up Events was borne from an unspoken observation of difference between her brothers sporting careers, with one brother embraced by the AFL sporting culture and the other with adverse experiences that spoke only to discrimination due to his sexuality. Stand Up Events is for individuals who experience discrimination and will serve as a vehicle for positive behavioural and cultural change within our sporting communities and society in general.


 

View the official Stand Up Events Move In May Video Content Campaign, Produced and Directed by Oliver and York Public Affairs’ Director Suzanne Tonks, as reported by Journalist Larissa Nicholson in The Age online.
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