Digital Content, Marketing, Public Relations

Steinway and Sons launches most significant product innovation in 70 years


Client: Steinway and Sons

Public Relations, Marketing, Digital Content


Steinway Galleries Australia is delighted to announce the launch of ‘Steinway Spirio’, the world’s finest high-resolution player piano system engineered to provide an unrivalled musical experience by delivering the most accurate reproduction of live performance ever achieved on a Steinway & Sons piano.

Known as the world’s leading manufacturer of exquisite pianos, Steinway & Sons has collectively built on decades of research to develop a system that provides superior high-resolution playback results of over 1700 performances recorded by Steinway artists for the new and unique Steinway Spirio music catalogue.

Through a series of patented developments, including sophisticated thermal compensation, closed-loop proportional pedalling, immunity to varying line voltage, and propriety high-resolution techniques, the Steinway Spirio music catalogue features a diverse range of genres, from classical and jazz through to contemporary pieces, each recorded using technology that captures the finest details of each artist’s performance without compromising the design and embodiment of the classic Steinway & Sons appearance and touch.

“For over 160 years now, Steinway & Sons has been delivering the finest craftsmanship and innovation to enhance musical experiences for each and every Steinway & Sons interaction,” said Mr Mark O’Connor, CEO of Steinway Galleries Australia.

“Through the creation of the Steinway Spirio, individuals can now enjoy the exquisite and beautifully rich performances of artists that have been exclusively recorded for the Spirio catalogue. There is now the capacity to enjoy the true essence of a live Steinway & Sons performance. You are here now in the moment, connected more than ever, to each artist as if they were playing in your own room,” said O’Connor.

To control the system, from piece selection through to the volume of each performance, each Steinway Spirio comes with an Apple iPad, connecting seamlessly and wirelessly to each model, with automatic updates to connect the user to the growing Steinway Spirio library of world-class performances.

The official Steinway Spirio launch event, held in Melbourne on Wednesday 25th October and hosted by Mr Lindsay Fox AC and Mr Mark O’Connor of Steinway Galleries Australia, features an exclusive performance on the newly revealed Steinway Spirio from New York based Spirio recording artist, Amir Farid, along with performances by well-known Australian artists James Morrison, John Foreman and Harrison Craig.

“The Steinway Spirio is a truly unique listening experience, providing a platform to showcase each artist’s unique and individual technique and style without compromising on the high standards and quality that Steinway & Sons has become known for,” said O’Connor.

For more information on Steinway Spirio, visit www.steinway.com.au


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