Collective, Public Relations

Repco take the stage as naming rights partner for Supercars Championship from 2021


Client: Repco

Public Relations, Marketing, Sponsorship

Australasia’s premiere racing series has a new partner, with Repco announcing a five-year deal to bring fans the Repco Supercars Championship from 2021.

The announcement strengthens the partnership between Supercars and Repco and reconfirms Repco’s commitment to motorsport across Australia and New Zealand.

Motorsport is part of Repco’s DNA.

In the 1940s, legendary Repco engineer Charlie Dean brought the world the Maybach Special, which raced from 1947 to 1960. Repco then famously partnered with Sir Jack Brabham, Denny Hulme and the Brabham racing team to win the formula one world championships in 1966 and 1967.

More recently Repco has supported DJR Team Penske, and celebrated Scott Mclaughlin’s Supercars Championship winning Shell V-Power Mustang in both 2018 and 2019. Repco also announced support of the Repco Bathurst 1000 from 2021.

For Repco, supporting the Supercars Championship reclaims its legacy.

“We are so excited to be announcing this partnership with Supercars,” said Wayne Bryant, Executive General Manager Repco (AU).

“We have a rich history with the sport, and together with the Repco Bathurst 1000, this is our most exhilarating step yet. We can’t wait to work even more closely with Supercars, and with the teams, the drivers, and support crews. The Supercars family have shown in recent times how well they have all pulled together for the betterment of the sport and to provide race fans with a superior level of sports entertainment. We are really proud to be given the opportunity to become part of that family and work with them to bring the series to the fans that share our enduring passion.”

Repco has been an important part of the Australasian automotive landscape since 1922.

In addition to its Formula One partnership with Sir Jack Brabham, in the 1970’s Repco developed and built the F5000 engine for Formula 5000 racing, which won races in the Australian Grand Prix, the New Zealand Grand Prix, the Australian Driver’s Championship, and the Australian Sports Car Championship. Today, Repco has a network of 400 automotive parts and accessories stores across Australia and New Zealand, and continues to support people who love cars the most – the mechanics who keep Australia and New Zealand running, and the auto enthusiasts who just love spending time with their cars.

“We have been building towards this moment for the last three years” notes Jamie Walton, Repco’s Executive General Manager of Merchandise and Strategic Marketing ANZ.

“It’s an honour to become naming rights sponsors for the Supercars series for the next five years, and to have the opportunity to support Australasia’s premiere racing series. One of the first things we want to do is engage directly with the fans and hear their thoughts on how we can take the Supercars Championship to a whole new level.”

Supercars CEO, Sean Seamer added, “We are delighted to have a name that has been associated with Australian motorsport since the 1940s as our naming rights partner for the next five years.”

“Repco has invested considerably in our sport and to carry their name as naming rights partner into 233 million homes across more than 90 countries is great news for both parties. Repco is an iconic international motorsport brand with a proud history, and we are thrilled to extend our partnership with them.”

The Repco Supercars Championship will launch in 2021.

From the team at Oliver and York.

The Marketing, PR and Digital Content Agency behind Australia’s best brands.

Discover more of Our Work here.

Oliver and York Public Affairs provide Digital Content, Marketing Strategy, Experiential Marketing, Media Relations, Digital amplification, Social Media, Corporate Affairs, Reputation Management, Media Training, Issues Management, Communication Strategy, Brand Activation, Editorial Development, Copywriting, Product Placement, Engagement Programs, Content Strategy, Event management, Sponsorships, Community Partnerships, Market Entry, Local Area Marketing, Advertising, Media Partnerships, Media Buying, Digital and Communication Audits.