BMW – Featuring Waverley BMW, Australia’s leading BMW destination


Our Work

Capacity: Marketing Strategy, Digital Content, Production

Client: Waverley BMW

Activity: #MARKETINGSERVICES #MARKETINGSTRATEGY #DIGITALCONTENT

Introducing the BMW Experience at Australia’s leading BMW destination

Oliver & York was engaged to bring the BMW brand to life through a series of five key digital content pieces produced to highlight the unique offerings of this leading dealership.

As once of Australia’s largest BMW offerings, Waverley BMW encapsulates the sophistication of this aspirational brand and product range while balancing with approachability, accessibility and a core understanding of the consumer who prefers to opt for a first class lounge customer service experience to fit with their luxury vehicle.

Featuring some of BMW’s best offerings, from the X Series through to the latest technology within the i Series, the content works to showcase the Waverley BMW experience, end to end.

Part One – Boutique BMW Experience

The experience is world class, with the customer always top of mind.

Part Two – Behind the scenes

Through the service doors and into the workshop, you enter a new world of excellence and experience. The Waverley BMW Workshop.

Part Three – The ultimate service experience

Owning a BMW is more than enjoying the ride on the road, it is experiencing everything BMW has to offer every time the customer services their vehicle at Waverley BMW.

Part Four – From BMW Test Drive to Genius Workshops

The drive you experience and the knowledge you access, simply by seeking out Australia’s leading BMW offering.

Part Five – Waverley BMW Community Connections

A community minded experience, supporting both business and the Arts.


Melbourne’s Marketing, PR and Digital Content Agency – Oliver and York Public Affairs

Dedicated to all things good

Oliver and York Public Affairs provides Marketing Strategy, Experiential Marketing, Media Relations, Digital amplification, Social Media, Corporate Affairs, Reputation Management, Media Training, Issues Management, Communication Strategy, Brand Activation, Editorial Development, Copywriting, Promotions, Product Placement, Engagement Programs, Content Strategy, Event management, Sponsorships, Community Partnerships, Market Entry, Local Area Marketing, Advertising, Media Partnerships, Media Buying, Digital and Communication Audits.