Client: Waverley BMW
Introducing the BMW Experience at Australia’s leading BMW destination
Oliver & York was engaged to bring the BMW brand to life through a series of five key digital content pieces produced to highlight the unique offerings of this leading dealership.
As once of Australia’s largest BMW offerings, Waverley BMW encapsulates the sophistication of this aspirational brand and product range while balancing with approachability, accessibility and a core understanding of the consumer who prefers to opt for a first class lounge customer service experience to fit with their luxury vehicle.
Featuring some of BMW’s best offerings, from the X Series through to the latest technology within the i Series, the content works to showcase the Waverley BMW experience, end to end.
Part One – Boutique BMW Experience
The experience is world class, with the customer always top of mind.
Part Two – Behind the scenes
Through the service doors and into the workshop, you enter a new world of excellence and experience. The Waverley BMW Workshop.
Part Three – The ultimate service experience
Owning a BMW is more than enjoying the ride on the road, it is experiencing everything BMW has to offer every time the customer services their vehicle at Waverley BMW.
Part Four – From BMW Test Drive to Genius Workshops
The drive you experience and the knowledge you access, simply by seeking out Australia’s leading BMW offering.
Part Five – Waverley BMW Community Connections
A community minded experience, supporting both business and the Arts.
Melbourne’s Marketing, PR and Digital Content Agency – Oliver and York Public Affairs
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