Joey Smalls and Huxtaburger – Public Relations and Marketing

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Capacity: Public Relations, Marketing Services, Digital Content

Campaign: Joey Smalls partners with Huxtaburger in Brunswick, Melbourne

Client: Joey Smalls

Partnership: Huxtaburger


Joey Smalls teams up with Huxtaburger

Sydney Road (Melbourne) Bar, Joey Smalls, has partnered with Huxtaburger to provide its delicious creations in a tailored bar friendly form, with burgers designed to team with Joey Smalls’ mixture of impeccable aesthetic, drinks and soundtrack selections.

Cut from a different cloth, Joey Smalls welcomes punters into its cozy confines from the early afternoon and into the night, boasting one of the areas few late night licenses.

From Thursday to Sunday, Joey Smalls sees locals easing into the weekend by slipping into a booth, grabbing one of the cocktail creations such as the Coconut Margarita, and enjoying a warming and delicious Huxtaburger – all while listening to some of Melbourne’s best DJ’s offerings.

Joey Smalls co-owners Steve Costa and Kyle Bush, part of the team behind New Guernica, Chuckle Park and Chuckle Deli, are both enjoying the new collaboration, with Costa stating the link-up seemed like a natural fit for Melbournians looking for an end to end offering across the bar/food space.

“The response we have had to the new space has been really great,” said Costa. “We knew though that to complete the experience we needed to provide something special in the food area, and where else could you go than Huxtaburger for the perfect combination.”

Known for their exceptional burgers and creative recipe selections, Huxtaburger are creating their mouth watering dishes from Thursday through to Sunday, with a tailored menu on offer.

Huxtaburger’s Daniel Wilson said, “Great food should always team with great aesthetic, atmosphere and drinks, and that is exactly what the boys at Joey Smalls have created – so it’s a great fit.”

Follow the Joey Smalls and Huxtaburger journey



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