Prana Chai – Digital Content and Marketing

Our Work

Prana Chai Oliver and York Marketing and PR

Capacity: Digital Content, Marketing

Client: Prana Chai


Story overview – shared from

“The masala tea we now refer to as “Chai” can be traced unmistakably to the Hindu natural healing system called “ayurveda” in which combinations of spices and herbs are used to cure bodily ailments.

The recipe was perfected in their St Kilda Café over the years and customers grew to know and love their chai. Vincent and Mario’s paths were crossed by Koray and in a moment of fate, an alignment of the universe, a friendship between the three men began and Prana chai was born.

Prana chai is now distributing chai all over the world and growing rapidly.

We’re chai drinkers, not salesman. Our aim is to share the Prana that comes from drinking chai and to help promote a calm frame of mind through our tea ceremony.

We work hard and put a lot of time and care into making an honest product that people can enjoy both in their homes and in their favourite cafe.”

Follow the journey of Prana Chai



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Melbourne’s Marketing, PR and Digital Content Agency – Oliver and York Public Affairs

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Oliver and York Public Affairs provides Marketing Strategy, Experiential Marketing, Media Relations, Digital amplification, Social Media, Corporate Affairs, Reputation Management, Media Training, Issues Management, Communication Strategy, Brand Activation, Editorial Development, Copywriting, Product Placement, Engagement Programs, Content Strategy, Event management, Sponsorships, Community Partnerships, Market Entry, Local Area Marketing, Advertising, Media Partnerships, Media Buying, Digital and Communication Audits.