The Good Guys – Marketing, Public Relations and Digital Content

Our Work

The Good Guys Oliver and York MarketingEngaged: Oliver & York Public Affairs

Capacity: Public Relations, Marketing Services, Digital Content

Campaign: Ongoing Public Relations and Marketing Services

Client: The Good Guys


Story overview – prepared by Oliver & York Public Affairs

The Good Guys is one of Australia’s leading consumer household appliance retailers, dedicated to delivering quality products at competitive prices. The company operates 99 stores across Australia. Oliver & York Public Affairs provides ongoing public relations, marketing services & digital content for The Good Guys, working on major projects including The Good Guys Local Giving Program, Category based product initiatives, and partnerships with Jamie’s Ministry of Food Program and Disney.


Recent activity

Electrical retailer The Good Guys has once again been recognised by consumers and business decision makers as the top Furniture/Electrical Store for the year in Roy Morgan Surveys.

With 50,000 consumers and 12,000 business decision makers responding to the surveys, the research has revealed that The Good Guys has once again earned the top spot for customer satisfaction, a title which The Good Guys says means a great deal to the team.

“We know that we are only in business because of our customers so we make customer satisfaction our top priority,” said The Good Guys spokesperson.

“We are just very proud to have such a terrific, hard working team that strive to deliver great customer service everyday.”

The Good Guys beat competitors Harvey Norman, JB Hi Fi, Dick Smith and Betta Electrical, as well as furniture retailers Ikea and Fantastic Furniture, to win the award.

The Good Guys in the media


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Melbourne’s Marketing, PR and Digital Content Agency – Oliver and York Public Affairs

Dedicated to all things good

Oliver and York Public Affairs provides Marketing Strategy, Experiential Marketing, Media Relations, Digital amplification, Social Media, Corporate Affairs, Reputation Management, Media Training, Issues Management, Communication Strategy, Brand Activation, Editorial Development, Copywriting, Promotions, Product Placement, Engagement Programs, Content Strategy, Event management, Sponsorships, Community Partnerships, Market Entry, Local Area Marketing, Advertising, Media Partnerships, Media Buying, Digital and Communication Audits.